WWC was founded from a desire to create a meaningful, high-quality watch that didn't compromise on design or affordability. 
By collaborating with manufacturers from all over the world, we were able to design products with incredible value, and a business model that allows us to donate a portion of the revenue of every watch to a cause that holds meaning for us.
Then, we named the company after it.  
During a successful crowdfunding campaign on Kickstarter, we raised the funds to enter into our first production run of watches and start our "meaning beyond materials" movement. 



Their Story

Nearly one billion people globally live without access to clean water. Everyday, 1 in 9 people around the world sacrifice their health, education and economic opportunities searching for something that many of us take for granted.

At WWC we understand that just .63 cents helps provide 1 year of clean water for one person in the developing world. With every watch sold, Water™ Watch Company helps give clean water to someone who needs it, for their entire lifetime. We've also committed 10% of the proceeds from every accessory (bracelets, straps and bands) to providing clean water, hygiene and sanitation education to those in need, all over the world.


ur Partners


Charities: We've chosen to partner with the most transparent charities working to solve the water crisis (like water.org, charity:water, & wateraid). Their work involves drilling wells, purifying water and piping clean water supplies to community taps. Most of the work funded takes place in Africa, Asia, Central and South America where many rural communities gain their first access to a clean water source.

Suppliers: A large part of our business model consists of our partnerships with manufacturers that understand and support our cause. Without them we wouldn’t be able to do what we do. Together we’ve created amazing, affordable products that will impact communities around the world for years to come. 


Our Products

We believe that the best products, come first from the finest raw materials, and as a globally minded brand, we’ve sourced these materials from all over the world.

  • Our full-grain leather comes from environmentally responsible tanneries in Italy that use a traditional method of tanning called vegetable tanning. This method is free of harmful chemicals and uses natural tannins from ingredients like tree bark. Vegetable tanning produces a natural look to the leather, is more sustainable, and helps age your watch strap beautifully over time.
  • All of the metals found in our watches and fine jewelry are of surgical grade stainless steel, known for its durability and corrosion resistance.
  • The glass featured on all of our watches is of ultra scratch resistant sapphire crystal and sapphire coating.
  • The movements in every watch are Citizen Miyota Quartz movements, chosen for their exceptional accuracy and performance.

We source our materials from: USA, Italy, Finland, Hong Kong, Switzerland, & Japan.


Fair and Honest Pricing

The standard premium watch is sold under the traditional distribution model (sales agents, retail stores, marketers) resulting in dramatic overpricing. By selling our watches directly to you, online, we can cut out the middlemen and provide fair and honest pricing. This leaves you with an affordable premium product, and our charity partners with the funds to do what they do best. Shop Now


Our Mission

Our mission is to redefine charitable giving in the watch industry. With a belief that our generation can end one of the world’s greatest problems— the water crisis, we couldn’t thank our supporters enough for helping us deliver on our promise:

"One watch = One person’s clean water supply, for life." Join us. Be the change.